Google Ads
Verify what Google Ads sells, and cut what it wastes
Your Search, Performance Max, YouTube and Display campaigns, search terms and ad copy in one place. IQsion shows which click turned into a sale, against your store's orders.
Illustration; figures are examples.
What you see with Google Ads
Negative keywords
Approve suggested negatives and exact-match additions; negatives can be undone.
Performance Max
See asset groups and assets, and apply headline and description changes with approval.
Why do Google's report and your store differ?
Google Ads counts conversions within 30 days of a click and values them by its own conversion definition. A gap between the order your store recorded and what Google counted is normal.
IQsion matches orders to the transaction in GA4 and the Google click (gclid) in the pixel. The sales Google reports stay in a separate column; your store's record is what decisions rest on.
Questions
Which Google Ads campaign types are supported?
Search, Performance Max, YouTube (Video) and Display. Shopping products' performance appears per product on the Products page.
Does it add negative keywords automatically?
No. Suggestions arrive ready, and you approve them. An applied change can be undone with one click.
Related pages
See your numbers against your store's own orders
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