Products
A decision for every product, not another table
IQsion reads each product against your own store's figures and sorts them into four decisions: push, fix, restock or clear. Each one says why, with the numbers behind it.
Products by decision
Example figuresIllustration; figures are examples.
Four decisions
Push
Buys far more often than its views predict, gets little traffic, and is in stock.
Fix
Well viewed but rarely bought, returned far more than your other products, or broken in sizes.
Restock
Selling, with less than two weeks of cover, or already out.
Clear
No order in 60 days, or barely selling with months of stock left.
Behind each decision
The whole picture of a product on one line
From a product's image and stock to its views, add-to-carts and purchases in GA4, its return rate, its margin and how much of its revenue came from ads.
Google product ads are matched to each product too, so you see what is spent on it. Where costs are estimated, the margin says so.
- The funnel per product from GA4
- Return rate against your store's average
- Paid share of each product's revenue
- Placeholder stock values are not read as real stock
Where the visits go · last 30 days
Example figuresLargest drop: product view to cart
Illustration; figures are examples.
The Stock agent keeps watching
Best sellers about to run out and stock that has stopped moving reach you as decisions, without opening the page.
Questions
Where does stock data come from?
From your store's inventory, on Shopify or ikas.
Do I need GA4 for this page?
The funnel needs GA4; sales, stock and returns come from the store on their own.
How is a product's margin worked out?
From product costs read from your store, entered in Products → Costs, or a cost rate you set. Estimated margins are labelled.
Related pages
See your numbers against your store's own orders
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