Google Analytics 4
GA4, checked against your store's orders
GA4 sees sessions; your store sees orders. IQsion matches them transaction by transaction, so you know how much of your orders GA4 sees and can use its channels as evidence for attribution.
Reconciliation · yesterday
Checked against store ordersGA4 is 8.5% under the store: consent banners and blockers hide part of the traffic. IQsion reports the store figure and tells you the gap.
Illustration; figures are examples.
What you see with GA4
Setup problems
Key events set up wrongly, and rates that cannot be right.
Why doesn't GA4 match your store?
Consent refusals, ad blockers, purchases that do not fire the event and returns from payment pages all make GA4 record fewer orders than your store. The gap differs from store to store.
So IQsion keeps the store as the total and uses GA4 as a source of evidence. Where GA4 cannot place an order, its channel mix for those days spreads the rest as an estimate, kept apart.
Questions
Does IQsion write anything to GA4?
No. Access is read-only.
How are GA4 transactions matched to orders?
By the transaction id: the order number on ikas, the order id on Shopify. If your setup sends something else, the page shows the coverage falling.
Do I need GA4 if I use the pixel?
They help each other. GA4 brings its own history and its channels; the pixel brings journeys and orders GA4 missed.
Related pages
See your numbers against your store's own orders
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