Email and SMS
What your email and SMS really bring
A store can credit an order to a campaign its buyer merely received. IQsion shows that figure beside the orders that actually came through an email click, and adds recovered carts and the growth of your lists.
Email and SMS · last 30 days
Example figuresRecovered carts
286 of 1,240
Their revenue
₺92,500
Illustration; figures are examples.
What you see
Last-click email
Orders whose last visit came from an email, from attribution's evidence.
Assisted
Orders with an email visit anywhere along the way.
Credited by the store
On ikas, revenue credited to each campaign by recipient, labelled as such and never shown as click revenue.
Abandoned carts
Carts left, carts recovered, the revenue from them, and how many came after a reminder.
Your lists
Email and SMS subscribers among your customers, and how the list grows.
Campaign by campaign
Your store's campaigns and the UTM campaigns in your links, each with its orders and revenue.
What a store can and cannot tell us
Shopify and ikas do not report opens, clicks or sends: those need an email tool. IQsion shows what the store's own data can prove.
Questions
Why is the campaign figure so much larger than last-click email?
Because a store can credit an order to a campaign the buyer received, whether or not they clicked it. Both figures are useful; they are not the same thing.
Does it connect to Klaviyo?
Not yet. The page works from your store's own data.
Which stores does this work for?
ikas and Shopify. Reminder details come from ikas; Shopify does not report them.
Related pages
See your numbers against your store's own orders
Start on the free plan; connect your store and ad accounts in minutes.