What to cut, what to grow, on Google

Search terms are where Google budget quietly leaks. IQsion sorts them by decision (cut, grow, fix, brand) and shows the orders GA4 recorded for each term beside what Google reports.

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IQsion · Search terms

Illustration; figures are examples.

Four decisions

Cut

Terms that spend and do not sell. Negatives are proposed for you to approve.

Grow

Searches that sell at or under their campaign's cost and are not keywords yet: add them as exact. Campaigns that convert well and lose impressions to budget: raise it.

Fix

Keywords that spend with a Quality Score of 4 or less, and campaigns losing their impressions to rank, which money alone will not fix.

Brand

What your own name costs in search, and whether you also rank for it organically, kept apart so it does not flatter the account.

Paid and organic together

Stop paying for what you already rank for

Connect Google Search Console and the page shows where you rank organically and still pay, the queries close to the top of the results, and those that are falling.

Terms from Performance Max appear too, not only those from Search campaigns.

GA4 orders per search term beside Google's conversions
Exact keywords, negatives and budget through approval
Competitor terms you are paying for

Paid and organic · Search Console

Example figures

You rank, and still pay

linen shirt

Position 1.4₺6,400 spent

Near the top

summer dress

Position 1118k impressions

Falling

leather bag

Position 6 → 12−42% clicks

Illustration; figures are examples.

From a term to a change

1
IQsion proposes
Each week the Google Ads agent lists negatives, and the page proposes exact keywords and budget raises.
2
A person approves
Nothing is written to Google Ads by itself.
3
It is applied and logged
The change is logged with who approved it. Negative keywords can be undone.

Questions

Does it add negative keywords automatically?

No. They are ready for you to approve, and an applied change can be undone.

How do you know which terms sold?

Google reports its conversions per term, and GA4 records transactions by the search query of the Google Ads session. Both are shown.

Do I need Search Console?

Only for the organic side. Paid search works from Google Ads and GA4.

Verify what Google Ads sells, and cut what it wastes

See what your competitors are running

Every ad account on one page, judged by its goal

See your numbers against your store's own orders

Start on the free plan; connect your store and ad accounts in minutes.