Shopify integration
Marketing analytics and attribution for your Shopify store
Your Shopify orders, product costs and ad accounts in one panel. Steer by the order Shopify recorded, not the sale a platform claims.
Illustration; figures are examples.
What you see with Shopify
How the pixel works on Shopify
On Shopify the pixel runs as a custom pixel added under Settings → Customer events. Copy the code from the Tracking page and paste it in; it sees every step, including checkout and the thank-you page.
Each order is tied to its visit by Shopify's order number, so you see every visit before an order, the first and last channel to touch it, and how long the purchase took.
Setup
- 1
Open an IQsion account
You enter the panel once your account is approved.
- 2
Connect Shopify
Choose Shopify in Data Connectors and approve access for your store.
- 3
Add the pixel (optional)
It goes in as a custom pixel under Customer events, and consent follows Shopify's own preferences.
- 4
Connect your ad accounts
Meta, Google Ads, TikTok and GA4.
Questions
Aren't Shopify's own reports enough?
Shopify counts sales well, but it does not put ad spend and the sales platforms claim side by side. IQsion joins them and shows the verified return per channel.
Where do product costs come from?
From the product costs in Shopify. For products without one, you can enter a cost rate.
Does IQsion change anything in my store?
No. It reads your store's data, and adds a pixel only when you ask.
Related pages
See your numbers against your store's own orders
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