Brand memory
A marketing memory that belongs to the brand
Teams change, tools change, and the reasons behind last year's decisions leave with them. IQsion keeps a brand's data, its context and its decisions in one memory that agents and assistants read before they answer.
IQsion · Brand memory
March- Mar 4Context
Target ROAS set to 3.0
Brand owner
- Mar 12Decision
Meta · Spring campaign budget +20%
Approved by a manager
- Mar 19Outcome
A week on: ROAS 2.6 → 3.1
Better
- Mar 21Decision
Google Ads · Generic search campaign paused
Approved by a manager
- Mar 28Outcome
A week on: ₺6,800 of spend avoided
Better
Illustration; figures are examples.
No limit
data history from Professional up
14
questions that make up the brand context
1 week
until each decision's outcome is measured
1
place every agent and assistant reads first
What is in the memory
Data
Store orders, ad accounts, analytics and the pixel, reconciled and kept with no time limit.
Context
What the brand sells and does not sell, its goals, margins, tone, and what must not be touched.
Decisions
Every decision taken in IQsion: who approved it, when and why.
Outcomes
What happened to spend and revenue a week after each decision, with a 60-day scorecard.
Lessons
What the team taught the agents, and the proposals it turned down.
Every version
Each change to the brand context is kept as a version, so the record of what the brand worked to stays whole.
Why it matters
Answers that start from your brand, not from a blank page
A general AI assistant knows marketing, not your brand. It cannot know that a campaign is held on purpose, that a product is not for sale any more, or that last spring's price cut lost money.
In IQsion the brand context is read before an answer is written, so Ask IQsion and your connected assistant work inside the brand's own goals and limits.
- One context, one place to change it
- Filled by picking from the brand's own campaigns and catalogue
- Each brand's memory is isolated from every other
Illustration; figures are examples.
Where a brand's knowledge usually lives
| IQsion | Scattered tools | |
|---|---|---|
| Orders, ads and analytics history | One place, no time limit | Each platform's panel, on its terms |
| Why a decision was made | Recorded with who and when | Spreadsheets and chat threads |
| What came of it | Measured a week later | Rarely checked |
| When someone leaves | The memory stays with the brand | It leaves with them |
| What an AI assistant knows | The brand's context and data | What you paste in |
How the memory fills up
- 1
Connect the sources
The store and ad accounts bring their history in; from then on everything is kept.
- 2
Answer the brand context
Fourteen questions, mostly picked from lists of the brand's own products and campaigns.
- 3
Decide in IQsion
Approved changes and decisions are recorded with who made them and why.
- 4
Read the outcome
A week later each decision gets its result, and the record grows.
What the memory records today
Decisions made in IQsion and their outcomes. Changes made straight in an ad platform are not in the memory yet, and neither are price changes or team notes.
Questions
What is brand memory?
One record of a brand's marketing: its data, its context, the decisions made and what each one led to. It stays with the brand, and agents and assistants read it first.
How long is the data kept?
With no time limit on the Professional, Agency and Enterprise plans.
Who can see a brand's memory?
Only the brand and the team members it or its agency assigns. No other brand can read it.
What happens if a person leaves the team?
The memory stays with the brand: decisions, reasons and outcomes do not leave with the person.
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