First-party pixel
A first-party pixel on your own domain
The IQsion pixel records the visit, the products, the cart and the checkout, and ties each order back to the visit it came from. You see every visit and every journey, not a sample.
Visitor journey · order #18151
IQsion pixelDay 1
Instagram ad · new season
Meta Ads
Day 4
Searched the brand on Google
Google Ads
Day 6
Came back by typing the address
Direct
Day 6
Order ₺5,169
First touch
Meta Ads
Last touch (non-direct)
Google Ads
Illustration; figures are examples.
What the pixel records
The source of each visit
UTM tags, ad click ids (gclid, fbclid, ttclid) and the referring site.
On your own subdomain
Point a subdomain such as t.yourbrand.com at us and the pixel is first-party: ad blockers and cookie limits cost you less.
Every visit
Counted the way GA4 counts sessions: a new visit after 30 minutes without activity, or when the shopper arrives from a new campaign.
Products, cart, checkout
Product views, items added to cart, checkouts started and purchases, per visit and per product.
Orders tied to visits
Each store order is matched to the visit and the checkout it came from, including orders that return from a 3-D Secure page.
Visitor journeys
For every order, the visits before it with their source: the ad, the search, the direct visit.
Consent respected
A visitor without consent is counted without an id and never listed. The brand chooses the default.
Beside GA4
See how much each source misses
The Tracking page shows how many of the store's orders the pixel tied to a visit, against how many GA4 recorded, and the pixel's visits beside GA4's sessions over the same days.
Where the panel counts visits, it counts them with the pixel once it is live, and says so on every figure.
Reconciliation · yesterday
Checked against store ordersGA4 is 8.5% under the store: consent banners and blockers hide part of the traffic. IQsion reports the store figure and tells you the gap.
Illustration; figures are examples.
Why your own domain?
Measurement code that calls a third-party address runs into ad blockers and browser limits more often. A pixel on your own subdomain behaves like part of your site, and the visitor id is set by the server.
All it takes is one CNAME record on your domain; the Tracking page shows the record step by step and checks it.
Consent and privacy
By default the pixel asks for cookie consent first: without consent nothing is written to the device, no visitor id is kept, and ad click ids are stored only as present or absent. Consent from Shopify, Cookiebot, OneTrust, CookieYes and Google Consent Mode is read automatically.
The pixel never sends an email address in the clear, only a one-way hash. Bots and automated traffic are filtered out.
Live in a day
- 1
Add the pixel
From the Tracking page: one click on ikas, a custom pixel on Shopify, one line or a Tag Manager tag elsewhere. Nothing is added to your store until you ask.
- 2
Point a subdomain (optional)
One CNAME record makes it first-party. Whoever manages your DNS can add it in a minute.
- 3
Watch the live test
Open your store and see your own events arrive on the Tracking page as they happen.
- 4
Read visits and journeys
Visitors, visits, carts and checkouts appear after the next sync, and orders get their journeys.
Questions
Is the IQsion pixel server-side tracking for Meta or Google?
No. Shopify and ikas already send purchases to Meta and Google from their servers. The IQsion pixel measures for you: visits, journeys and which visit each order came from.
Who installs the pixel?
On ikas, one click on the Tracking page; on Shopify, a custom pixel pasted into Customer events; elsewhere, one line of script or a Google Tag Manager tag. We never add code to a store unless you ask.
Why a pixel if I have GA4?
GA4 sees the order's session; the pixel sees every visit before the order and orders GA4 missed. Together they mean less estimating and more verified orders.
Do I need a subdomain?
No, the pixel works without one. Pointing a subdomain at us makes it first-party, so fewer events are lost to blockers.
How does it handle consent?
Visitors without consent are counted without an id and never listed. The brand sets the default.
Where is the data kept?
In Google Cloud (BigQuery), under your brand only: no other brand can read it. Ask, and we delete it.
Related pages
See your numbers against your store's own orders
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