Meta (Facebook and Instagram) ads

Check what your Meta ads sell against your store's orders

Meta also counts people who saw an ad and bought later. IQsion puts the sales Meta reports beside the orders your store recorded, and shows the gap.

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Reconciliation · yesterday

Checked against store orders

SourcePlatform saysIQsion

Meta Ads spend₺42,180₺42,180

Google Ads spend₺31,905₺31,905

Store revenue₺512,400₺512,400

GA4 revenue₺468,900₺512,400−8.5%

GA4 is 8.5% under the store: consent banners and blockers hide part of the traffic. IQsion reports the store figure and tells you the gap.

Illustration; figures are examples.

What you see with Meta

Claim and reality

Per campaign, the sales Meta reports, the sales IQsion verified against orders, and the ratio between them.

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Creative analysis

Each ad against the others in its ad set: scale, refresh, cut or keep testing.

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Approved changes

Proposals such as pausing a campaign or moving a budget 20% are applied with your approval and can be undone in one step.

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New creative

A new creative plan built from your winning ads with Virio; production starts only with your approval.

Why do Meta's sales look higher than your store's?

By default Meta counts 7 days after a click and 1 day after a view. A customer who saw the ad and came another way still appears as a sale in Meta's report, and the same order can be in Google's report too.

Instagram's in-app browser and iOS limits can also lose the tracking tags on a link. That is why adding a UTM template to your Meta ads is the most effective step for getting orders onto the right channel.

Questions

Do I need to add UTMs to my Meta ads?

It isn't required, but it helps a lot. A template in the ad's URL parameters gets the order written to Meta correctly. Our UTM builder has a ready Meta template.