ikas integration
Ad reporting and attribution for your ikas store
Your ikas orders, ad spend and GA4 data in one panel. Check which campaign really brought sales against ikas's own orders.
Illustration; figures are examples.
What you see with ikas
Net revenue and orders
Revenue net of refunds, orders and average order value, day by day on Istanbul time.
How attribution works on ikas
Each ikas order is matched by order number to the transaction in GA4 and to the visit in our first-party pixel. A channel gets an order as verified only if one of these matches points to it.
Returns from payment pages (PayTR, iyzico, Tami, banks' 3-D Secure pages) are not a source. When the shopper comes back from paying, the order goes to the channel it really came from, instead of vanishing into referral.
Orders no source recognises are spread as estimated, by GA4's channel mix for those days, and you can see that plainly. What Meta or Google report themselves stays in a separate column, out of the total.
Setup
- 1
Open an IQsion account
You enter the panel once your account is approved.
- 2
Connect ikas
Choose ikas in Data Connectors and approve access for your store. The last 30 days fill in by themselves; older orders load from Data settings.
- 3
Add the pixel (optional)
One click from the Tracking page, and it can run on your own domain. We never add it unless you ask.
- 4
Connect ad accounts and GA4
As Meta, Google Ads, TikTok and GA4 connect, the figures join up.
Questions
I have GA4 on ikas. Why would I need IQsion?
GA4 counts sessions and often loses an order's source on the way back from payment, and ad platforms claim the same sale more than once. IQsion matches each order to ikas's own record and shows which channel really brought it.
Do I have to install the pixel?
No. It works without one, from GA4 and ikas data. The pixel lets you see every visit before an order (first click, journey, time to buy) and match orders GA4 missed.
How often does my data update from ikas?
Orders update at regular intervals during the day, and the last days are checked again every night.
Related pages
See your numbers against your store's own orders
Start on the free plan; connect your store and ad accounts in minutes.