TikTok Ads

TikTok ads, read against what your store sold

TikTok's sales rarely end on TikTok: people see the video and buy later, through another door. IQsion puts TikTok's report beside your store's orders and your other channels, in one panel.

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Creatives · Meta and TikTok · last 14 days

vs. their own ad set

UGC video · unboxing

Spend ₺18,420 · platform ROAS 4.8x

Scale

Static · bestseller

Spend ₺12,900 · platform ROAS 2.1x

Refresh

Video · founder story

Spend ₺9,310 · platform ROAS 0.6x

Cut

Carousel · new season

Spend ₺1,840 · platform ROAS —

Testing

Illustration; figures are examples.

What you see with TikTok

Campaigns beside the others

TikTok's spend and results on the same page as Meta and Google, grouped by goal.

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Ad-level creative

Each ad against its ad set: scale, refresh, cut or keep testing.

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Claim and store

What TikTok reports, shown beside the orders your store confirms.

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Approved changes

Pause, turn on and daily budget, with approval, and undo in one step.

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Reading TikTok honestly

TikTok often creates demand that closes elsewhere: a search, a direct visit, a later session. Last click undersells it, while its own report can oversell it.

With the IQsion pixel, first click and each order's journey show where TikTok started the sale. Store revenue against total spend stays the figure to steer by.