Paid campaigns

Every ad account on one page, judged by its goal

A sales campaign, a lead campaign and an awareness campaign cannot be read with the same figures. IQsion groups campaigns by goal and shows each platform's numbers as reported, with store-matched results beside them.

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Campaigns by goal · last 30 days

Example figures

SalesPlatformStore

Catalogue · all productsMeta5.8x0.9x

Spring collectionMeta4.1x3.2x

Performance MaxGoogle6.2x3.8x

Creator videosTikTok2.4x1.7x

Leads · Meta form214 leads · ₺38 each

Illustration; figures are examples.

What you see

Sales, leads, awareness

Each campaign under its goal, with the result that matters for that goal.

Platform beside store

ROAS as the platform reports it, and the return your store's orders confirm.

Down to the ad set

Open a campaign to see its ad sets, their budgets and results.

Only what spent

Campaigns with no spend or results in the period stay out of the way.

Act from the page

Pause a campaign or change a budget with approval, and undo it in one step.

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Into the report

The same figures flow into client reports.

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Why both figures

The platform's number and the store's number answer different questions

Platform figures tell you how each platform's own optimisation sees the campaign, so they stay as they come. Store-matched figures tell you what actually reached the till.

A catalogue campaign can look excellent on the platform and thin in the store. Side by side, you see it before you raise the budget.

Reconciliation · yesterday

Checked against store orders

SourcePlatform saysIQsion

Meta Ads spend₺42,180₺42,180

Google Ads spend₺31,905₺31,905

Store revenue₺512,400₺512,400

GA4 revenue₺468,900₺512,400−8.5%

GA4 is 8.5% under the store: consent banners and blockers hide part of the traffic. IQsion reports the store figure and tells you the gap.

Illustration; figures are examples.

How to set it up

1
Connect ad accounts
Meta, Google Ads and TikTok, each from the platform's own consent screen.
2
Choose the ad account
The first pull runs when you choose it, so the pages fill in.
3
Set the brand's goal
Sales, leads or awareness. Left unset, IQsion works it out from what is connected.

Questions

Which platforms are covered?

Meta, Google Ads and TikTok.

Why are my platform ROAS and store ROAS different?

Each platform counts purchases inside its own windows, including people who only saw the ad, and more than one can claim an order. The store counts each order once.

Does it work for lead generation brands?

Yes. Lead campaigns are read by their leads and cost per lead, and brands without a store can use the page too.

Shopify marketing attribution you can check, order by order

Know which creatives to scale, refresh or cut

What to cut, what to grow, on Google

See your numbers against your store's own orders

Start on the free plan; connect your store and ad accounts in minutes.