Profit analytics
Profit after ads, not just ROAS
IQsion puts your store's revenue, net of refunds, against the spend of every ad account and your product costs. MER, blended ROAS, CAC and profit after ads each come from one source, so the numbers add up.
Profit after ads · last 30 days
One source per figureMER
6.9x
Break-even ROAS
1.5x
Net margin
51%
Illustration; figures are examples.
The figures a store is run on
Every card on the dashboard says where its number comes from: the store, the ad accounts, or the two together.
MER and blended ROAS
Store revenue divided by the spend of every ad account together. The one return figure no platform can inflate.
CAC and blended CPA
Ad spend divided by the store's new customers, and by all its orders.
Profit after ads
Revenue less product costs and ad spend, with the net margin beside it.
POAS
Gross profit per unit of ad spend: what each lira or dollar of ads returns after the cost of what was sold.
Gross margin
From product costs: read from your store where you keep them there, or entered once in Products → Costs.
Refunds and returns
Revenue is net of refunds on the order's day; returns and the refund rate have their own figures.
Platform ROAS, kept apart
Each platform's ROAS as it claims it, never added up
Meta's ROAS and Google's ROAS are shown as each reports them, labelled as such. Added together they would count the same orders twice, so the dashboard never adds them.
Store revenue against total spend is the figure to steer by; the platforms' own figures tell you how each one sees its share.
Illustration; figures are examples.
From revenue to profit in three steps
- 1
Connect the store and ads
Revenue and orders come from the store, spend from each ad account, synced every two hours.
- 2
Add product costs
Costs kept in your store are read automatically; enter the rest once in Products → Costs, or set a cost rate. Without costs, the profit cards ask for them instead of calling revenue less ads a profit.
- 3
Read profit, every day
Profit after ads, net margin and POAS are in the panel, every day.
What profit includes today
Revenue net of refunds, product costs and ad spend. Shipping and payment fees are not deducted yet, and the figures say so.
Questions
What is MER?
Marketing efficiency ratio: total revenue divided by total marketing spend. In IQsion it is the store's revenue net of refunds divided by the spend of every connected ad account.
Is blended ROAS the same as MER?
In IQsion, yes: both are store revenue over all ad spend. Platform ROAS is different: each platform's claimed revenue over its own spend.
How is profit after ads calculated?
Store revenue net of refunds, less the cost of the products sold, less ad spend from every connected account.
What if I have not entered product costs?
Revenue, MER and CAC still work. The profit, net margin and POAS cards ask for costs instead of showing a misleading figure.
Does it include shipping and payment fees?
Not yet. Today profit is after product costs and ad spend.
Related pages
See your numbers against your store's own orders
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