Customers
Customer value, from your own orders
IQsion reads your store's customers and orders to show who comes back, how soon, and what they are worth: new and returning buyers, repeat rates over 90 and 180 days, cohorts by first order, and the channels that bring them.
Returning buyers by first-order month
from store orders| Cohort | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|
| May | 100% | 20% | 13% | 10% | 8% | 7% |
| June | 100% | 21% | 14% | 11% | 9% | |
| July | 100% | 22% | 15% | 12% | ||
| August | 100% | 20% | 13% | |||
| September | 100% | 23% | ||||
| October | 100% |
Repeat within 90 days
23%
Usual reorder cycle
41 days
Illustration; figures are examples.
What the customers page answers
New versus returning
Buyers, orders and revenue split between first-time and returning customers, for any period.
Repeat within 90 and 180 days
The share of customers who buy again, and what they spend when they do.
Cohorts
Customers grouped by the month of their first order, and how many come back in each month after.
Purchase cycle
How long your customers usually take to order again, so a quiet customer is not called lost too early.
Segments
Champions, loyal, first-time, at risk and lost, each with what to do next.
Channels of new buyers
Which channels brought the period's first-time customers, from the order-level attribution.
Questions
Where does customer LTV come from?
From the store's own orders, net of refunds: what each customer has spent, and how often they come back.
What is a cohort analysis?
Grouping customers by the month of their first order and following how many buy again in each month after. It shows whether retention is improving.
Does it work for ikas stores as well as Shopify?
Yes, both.
Related pages
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