Creative analytics
Know which creatives to scale, refresh or cut
Every Meta and TikTok ad is held against the other ads in its own ad set, with its image, its spend and its return beside it. The page says what to do with each one, and why.
Creatives · Meta and TikTok · last 14 days
vs. their own ad setUGC video · unboxing
Spend ₺18,420 · platform ROAS 4.8x
Static · bestseller
Spend ₺12,900 · platform ROAS 2.1x
Video · founder story
Spend ₺9,310 · platform ROAS 0.6x
Carousel · new season
Spend ₺1,840 · platform ROAS —
Illustration; figures are examples.
Four decisions, one look
Scale
Returning well above its ad set with enough spend to trust it: worth more budget.
Refresh
Was working and is slipping: the audience has seen it. Time for a new version.
Cut
Spending without returning against its own ad set: the money is better elsewhere.
Testing
Too little spend to judge yet; IQsion waits instead of guessing.
Make more of what works
From the winning ad to the next ten
IQsion's sister product Virio is an AI creative studio. Connect it and IQsion's chat can propose a creative plan from your winners; only your approval in Virio spends credits.
For real people on camera, Kreafio connects brands with vetted creators for UGC videos.
Illustration; figures are examples.
Questions
Which ad platforms does creative analytics cover?
Meta (Facebook and Instagram) and TikTok, at ad level.
Why compare an ad with its own ad set?
Ads in one ad set share an audience and a budget, so they are a fair comparison; across ad sets, audience differences would decide the ranking.
Do I see the creatives themselves?
Yes, each ad with its image or video thumbnail, spend and return.
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